Have you ever noticed how in a given day, you can go to a dozen different websites and read the same content over and over with slightly different wording? Well, so has Google, Bing, Yahoo and the rest of the world.
And they are sick of it.
People are either subjected to bite sized remakes of the same boring filler that you have seen plastered across websites for the past several years, or they are forced to endure guides and articles that are so long and drawn out that they make Tolstoy’s War and Peace look like a children’s bedtime story.
The solution? Dense content. Content density can be described plainly as content’s “per word value.” So for example, even though you might write a 3,000 word article that explains all the nuances of Twitter marketing, the actual amount of value you deliver per-word might be very low. However, by providing denser content that is focused more on function than form, you can deliver the same value in only 300 words.
Every major SEO authority agrees that 2017 will be the year where we see the rise of content density across the board. And this is a good thing. The world of content marketing is adapting its standards to the decreasing attention spans of the world populace, meaning that you get to spend less time writing and your audience gets to receive more value.
Please feel free to contact us if you would like to discuss your project.